Webinar Series: Is Your Business Ready to Expand Globally?
Did you know that 97% of all identified U.S. exporting firms of goods are small businesses, and 59% of all identified exporters have reported exporting to only one country? If you are a business looking to expand to new markets around the world in 2023 but are not sure where to begin, this series is for you.
Join the SBDC Global Trade Center for this four-session series where we will cover the internal resources required to expand to new markets, the external channels available to assist in your continued global expansion, how to collect and interpret data on new markets, designing an effective international sales strategy, and supply chain management.
Week 1 – June 7: Resources for Global Expansion
- Determining what is needed to ensure product readiness for specific markets (e.g. product standards)
- Steps to prepare your firm to expand to other markets (e.g., funding, financial resources, relevant knowledge, applicable skills, human resources)
- Securing your supply chain
Week 2 – June 14: Market Research for Effective Expansion to Additional Markets
- Collecting data on new markets
- Assessing the viability of new markets for your product
- Selecting the best market for continued global expansion
- Considering travel, trade shows, etc.
Week 3 – June 21: International Sales: Pricing and Payment
- Your pricing strategy
- Expenses to consider
- Ways to make sure that you get paid
- Cash flow
- Funding options/Financial resources
Week 4 – June 28: Finding Qualified Byers and Getting Products to Market
- Identifying and qualifying buyers
- Working with agents, importers and distributors
- Preparing products for export
- Delivering products to market
Mitigating risk
